Are you a shop manager looking to optimize your wholesale makeup purchases? We'll give you all our tips for buying quality makeup at the best price .
Favor quality products
To determine which makeup supplier to choose and which cosmetics manufacturers to select for wholesale purchases, distributors must take certain precautions. In particular, it is essential to verify that your manufacturers strictly adhere to current regulations. The cosmetics industry is indeed subject to very strict legal regulations.
The cosmetics you will offer your customers must scrupulously respect good practices and perfectly comply with ISO22716 standards.
These standards encompass all stages of product manufacturing and delivery:
- The production of products
- The control
- Storage
- The packaging
- The delivery
Ensuring that your products comply with these standards is essential.
Warning: As a distributor, you have certain legal responsibilities regarding the products you offer for sale:
- labeling
- Check the label for the name of the responsible person (natural or legal person).
- check that the list of ingredients is clearly visible
- check that the batch number is clearly indicated
- The product must include instructions regarding precautions for use.
- The expiry date must be indicated and must not be exceeded.
- The labeling must be written in French.
Ensure that the products you distribute fully comply with Regulation (EC) No 1223/2009
It is your responsibility to offer your customers products that comply with these regulations.
Also, make sure that the products you plan to sell are not tested on animals. European legislation prohibits this type of testing.
Optimize your order
In the cosmetics sector, your main expenses will be related to:
- Occupancy of your premises
- The salaries of your employees, if applicable
- Replenishing your stock
- Your expenses and taxes
- Communication and marketing costs
Replenishing stock is therefore one of the main expenses in the cosmetics and perfume industry. Consequently, it is essential to optimize costs and order only what is needed.
For optimal profitability in the cosmetics sector, it is advisable to apply margins of 170%. Therefore, a product you buy for €12 from your makeup wholesaler should earn you 12 * 170% = €20.40
Therefore, you must sell it for €20.40 + €12 = €32.40
To order in a realistic and optimized way, here are some guidelines:
- Are you starting your business? Base your initial budget on a projected €40,000 for your inventory. This estimate will allow you to develop a relevant business plan and launch your business profitably and efficiently.
- If your business has been established for some time, the best indicator is to review sales figures from previous years and place your orders accordingly. Keep in mind that cosmetics sales follow short cycles. Some products are timeless, while others are fleeting trends. Therefore, you'll need a thorough understanding of your business to identify and prioritize products with lasting success.
Diversify your business
Mastering trends
Even though it is more strategic to build up a solid stock with products with long seasonality (classic makeup…), it is essential in the cosmetics sector to know and master the trends.
Thus, “afro” trends are very popular right now in the cosmetics sector, so it is essential to build up a stock that takes this trend into account.
Supplement your makeup collection with additional products
If you wish to consolidate your stock of products with products that are easy to store and on which you can make substantial margins, we invite you to prioritize ancillary products.
- Makeup accessories have the advantage of a very long seasonal life, as they don't have an expiration date, unlike cosmetics. Build up a stock of eyelash curlers, brushes, nail files, etc., which will allow you to diversify your business without spreading yourself too thin.
- Room diffusers are easy to store and fit perfectly in a cosmetics store. Scented candles, as well as wardrobe air fresheners, for example, are products you could definitely consider investing in.
You have everything you need to launch your wholesale makeup order successfully under ideal conditions. Happy selling!
