Have you just opened your own makeup and cosmetics store? Congratulations! To ensure the smooth operation of your store, it is necessary to source your supplies from a reputable and efficient cosmetics wholesaler .
By providing you with quality equipment, you can acquire a solid reputation with your customers and encourage them to return regularly to your store.
To find a competent makeup wholesaler at attractive prices, a little method is necessary.
We'll explain everything.
Review your research
Market research is essential for building your inventory. Who is your target market? What is the average age of your customers, what is their budget, and what are their expectations? Will your customers be more interested in lipstick or nail polish? It's important to develop a typical customer profile so you can offer them cosmetic products that meet their needs.
Furthermore, it is strongly recommended that you conduct research on your direct competitors before investing in your inventory. What cosmetics and makeup stores are located in your area? What are their prices, and what products do they sell? How can you differentiate yourself?
This marketing approach is necessary to make informed investments in your stock, and above all to contact the most suitable cosmetics wholesaler.
Compare domestic and foreign suppliers
Are you considering using foreign suppliers to build up your cosmetics stock? This approach can be attractive in terms of prices, but it requires the seller to pay particular attention to the quality of the products sold.
By using a makeup wholesaler located abroad, it will be more difficult for you to find out about the composition of the products, whether they comply with French legislation and whether you can sell them safely.
Also, be sure to adapt to your clientele: customers are increasingly informed, carefully check the composition of products and are sometimes reluctant to buy products “made in China”.
In summary, imports of cosmetic products, particularly from China, must be subject to very strict controls. We advise you to analyze two criteria as a priority:
- your supplier's share capital
- the composition of the products
All imported products must be accompanied by a comprehensive technical file.
A word of advice: if you are building up your stock and wish to order from a foreign supplier, start by ordering accessories rather than lipstick or nail polish; they are less strictly regulated, and this will allow you to easily understand the mechanisms for ordering from abroad and the procedures to follow.
Consult professional directories
Some specialized directories provide access to an exhaustive list of referenced cosmetics suppliers, in compliance with legislation and offering quality products at affordable prices.
Professional directories also list training courses offered in the cosmetics or accessories sector.
You can perform filtered searches according to your criteria: composition, cost, local products…
Find suppliers on Google
Do you have a clear idea of what you are looking for and your priority criteria? Indicate this clearly on Google.
Search engines are a real goldmine when you know how to use them properly!
Refine your Google search by using specific queries: if you simply enter “cheap lipstick wholesaler” or “beauty product wholesaler”, you will certainly get results but you risk having the same products as many of your competitors.
On the other hand, if you use more specific queries (Afro cosmetic products, makeup accessories, glitter nail polish, etc.) you will arrive at sites that are more suited to your expectations and better targeted, allowing you to easily place customized orders quickly, corresponding to your clientele and your needs.
Search using the APE code
The APE code is a classification system that allows for a precise listing of professional categories.
It may be useful to search using this code to access all cosmetics professionals. For your information, the APE code for cosmetic products is 2042Z.
Attending specialist trade shows
Trade shows in the cosmetics industry are strategic places to meet other players in the sector, discover new brands and develop your product range with suppliers.
You can easily access the trade show calendar in just a few clicks.
The most renowned salons:
- MCB by Beauté Sélection, which takes place at Porte de Versailles. This trade show brings together leading professionals in the beauty and cosmetics industry.
- The Made in France trade fair is for those who wish to favour products created in France.
As you've probably gathered, finding a makeup wholesaler is a strategic choice that can significantly impact your sales. It's therefore essential to take the time to find a reliable, affordable, and competent supplier.
