Generic perfumes are enjoying increasing success and appealing to a growing customer base. Offering a quality stock of generic perfumes is often a winning strategy for a cosmetics store.
Looking to buy generic perfume at a reasonable price from a wholesaler? Here are some tips to help you make an informed purchase.
What is a generic perfume?
A generic perfume differs from an original perfume: it is a composition created by blending several perfumes. Contrary to what is sometimes heard, a generic perfume is therefore not a copy, since it draws inspiration from several different perfumes.
This is indeed an authentic perfume, to which the manufacturer adds his personal touch, and which can therefore be sold legally.
The quality level of generic perfumes is often the same as that of original perfumes, but their price is significantly lower.
Generic perfumes are a real success with a young and informed clientele, who do not always have the budget to buy an original perfume but still want to use quality products at a reasonable price.
For a cosmetics store, building up a stock of generic perfume or eau de toilette is therefore an excellent strategy.
Review your search criteria
To select your generic perfume wholesaler , we first invite you to take a precise look at the expectations of your target market.
To offer your customers products that meet their needs and to quickly sell your stock, it's essential to have a thorough understanding of their profile and expectations. Define a precise profile by answering these questions:
- What is the average age of your target audience?
- What is her average budget? How much can she spend on her perfume?
- What are her tastes and consumption habits regarding cosmetics?
This step is essential to order your generic perfumes in a relevant way, and to complete your order efficiently.
We also invite you to conduct a study on other cosmetics stores located in your catchment area: what products are sold, at what prices, which perfumes are the most successful… This study will allow you to offer complementary perfumes and eau de toilette for sale and to define your identity without fearing the competition.
Compare domestic and foreign suppliers of generic perfumes
Before turning to a dedicated supplier of generic perfume or generic eau de toilette, it is essential to validate that the products sold are fully compliant with current standards.
This question is fundamental: as a seller of generic perfume, you face severe penalties if you do not comply with the legislation imposed on cosmetics.
These laws address various points:
- GMP (Good Manufacturing Practices): the product must have undergone rigorous manufacturing tests, which highlight its respect for the environment and validate that its use does not represent a danger to the user.
- Labeling and packaging.
In France, the perfume industry is governed by the IFRA Code of Practice. This Code comprises three parts:
- prohibitions on manufacturers using certain specific materials and products
- the restrictions, in particular concerning the maximum quantity of certain elements that manufacturers can use to compose their products.
- the specifications, which concern the types of materials that can be used
In France, the legislation governing the perfume industry consists primarily of Directive 76/768/EEC of 27 July 1976 of the Council of the European Union. This legislation has been amended several times. The most recent amendment is European Commission Directive 2003/15/EC of 27 February 2003, and Articles L. 5131-1 et seq. of the Public Health Code.
When you are looking for a supplier of reasonably priced cosmetic products, including generic perfume and eau de toilette, it is up to you to ensure that the products you offer for sale strictly comply with this legislation.
This precaution is all the more important if you choose to source your supplies from abroad, where suppliers must comply with different types of legislation.
Consult professional directories
It is relatively simple to consult online professional directories.
You can easily find them to list suppliers of cosmetic products, and more specifically wholesale suppliers of generic perfume.
You will have the option to filter your requests based on various criteria: origin, price, brand…
A simple and effective way to find a supplier with whom you can build a long-term partnership.
Good to know: the APE code for the wholesale trade of perfumery and beauty products is the NACE code 4645Z.
Not to be confused with the code for perfumery and beauty products sold at retail: APE or NAF code 4775Z
Word of mouth
To find the right generic perfume supplier for you, nothing beats networking with other industry players! By attending trade shows and professional events, you'll discover innovative brands and trusted suppliers, giving you the opportunity to stay informed about industry news and build up your inventory.
Looking to buy generic perfumes? Find a wide range of products to suit all tastes on our website.
We work with recognized suppliers such as Real Time , Omerta … feel free to contact us!
