Generic perfumes are enjoying growing success and attracting an increasing customer base. Offering a qualitative stock of generic perfumes for sale is often a winning strategy for a cosmetics boutique.
Do you want to source generic perfumes at a reasonable price from a wholesaler? Here are some guidelines that will allow you to make informed purchases.
What is a generic perfume?
A generic perfume differs from an original perfume: it is a composition made by mixing several fragrances. Contrary to what is sometimes heard, a generic perfume is therefore not a copy perfume, as it draws inspiration from several different perfumes.
It is an authentic perfume, to which the manufacturer imparts their personal touch, and which can therefore be sold legally.
The quality level of generic perfumes is often the same as that of original perfumes, but their price is significantly lower.
Generic perfumes are very popular with a young and informed clientele who do not always have the budget for an original perfume but nevertheless wish to use quality products at a reasonable price.
For a cosmetics store, building up a stock of generic perfumes or eau de toilette is therefore an excellent strategy.
Review your search/criteria
To select your generic perfume wholesaler, we first invite you to take a precise look at your target audience's expectations.
To offer your customers products that suit them and to sell your stock quickly, it is essential to have a perfect understanding of their profile and expectations. Define a precise profile by answering these questions:
- What is the average age of your target?
- What is their average budget? What price can they afford for their perfume?
- What are their tastes and consumption habits in terms of cosmetics?
This approach is essential for ordering your generic perfumes appropriately and efficiently.
We also invite you to conduct a study of other cosmetics stores in your catchment area: what products are sold, at what prices, which perfumes are most successful... This study will allow you to offer complementary perfumes and eau de toilette for sale and to define your identity without fearing competition.
Compare national and international generic perfume suppliers
Before turning to a dedicated supplier of generic perfumes or generic eau de toilette, it is essential to ensure that the products sold fully comply with current standards.
This question is fundamental: as a generic perfume seller, you face severe penalties if you do not comply with the legislation imposed on cosmetics.
These legislations concern various points:
- GMP (Good Manufacturing Practices): the product must have undergone rigorous manufacturing tests, which highlight its environmental friendliness and confirm that its use does not pose a danger to the user.
- Labeling and packaging.
In France, the perfumery sector is governed by the IFRA Code of Practice. This Code comprises three parts:
- prohibitions for manufacturers from using certain specific materials and products
- restrictions, notably concerning the maximum quantity of certain elements that manufacturers can use to compose their products.
- specifications, which concern the types of materials that can be used
In France, the legislation governing the perfumery sector notably consists of Directive No. 76/768 of 27/07/1976 of the Council of the European Union. This legislation has been modified several times. The last modification corresponds to European Commission Directive No. 2003/15 of 27/02/2003, and Articles L. 5131-1 et seq. of the Public Health Code.
When you are looking for a supplier of reasonably priced cosmetic products, especially generic perfumes and eau de toilette, it is your responsibility to ensure that the products you sell strictly comply with this legislation.
This precaution is even more important if you choose to source from abroad, where suppliers must comply with other types of legislation.
Consult professional directories
It is relatively simple to consult professional directories online.
You will easily find them to list suppliers of cosmetic products, and more specifically wholesale suppliers of generic perfumes.
You will be able to filter your requests based on different criteria: origin, prices, brands...
A simple and effective way to find a supplier with whom you can establish a long-term partnership.
Good to know: the APE code for wholesale trade of perfumery and beauty products is NACE Code 4645Z.
Not to be confused with the code for perfumery and beauty products sold retail: APE or NAF code 4775Z
Word of mouth
To find the generic perfume supplier that suits you, nothing beats interacting with other players in the sector! By attending trade shows and professional events, you will discover innovative brands and trusted suppliers, which will give you the opportunity to stay informed about industry news and build your stock.
Are you looking to stock up on generic perfumes? Find a wide range of products suitable for all tastes on our website.
We work with renowned suppliers such as Real Time, Omerta… don't hesitate to contact us!
