Have you opened your makeup store and want to build up your stock by using a wholesaler?
Choosing your supplier is essential: your makeup wholesaler represents brands that will become the image of your store and will influence your target audience to choose your boutique first. It is therefore crucial to take the time to select the right one.
Here are all the necessary criteria, and our advice for effectively selecting your makeup wholesaler at affordable prices.
To choose your makeup wholesaler, clearly define your target market
It's up to you to select a makeup wholesaler that offers products suited to your target market. Therefore, before placing your order, it's essential to conduct thorough market research to understand your customers inside and out.
Start by creating a profile of your ideal customer: what is their age, what is their average budget, what are their interests and expectations? Are they a local target market or do your customers live far away? What cosmetic products are they most likely to be interested in? Makeup, beauty creams, accessories?
By mastering your target market, you will accurately identify the products you need to select and the makeup wholesaler that will best suit your needs.
The more refined your study, the more you will be able to build a relevant stock and maintain a controlled budget.
To choose your makeup wholesaler, you need to understand the competition.
Accurately identify your competitors in your sector. If you're opening a physical store, it's obviously essential to know the competitors already established in your catchment area. Have they been in the neighborhood for a long time? What are their main characteristics, what are their best-selling products, what are their prices, what is their average customer spend, etc.?
What are your points of differentiation compared to them? If the products you offer are very similar to theirs and you set up shop near their store, you run a risk.
Choosing a makeup wholesaler in France or abroad?
Please note that whether your supplier is located in France or abroad, your product stock must meet very strict legal requirements.
As the seller, it will be your responsibility to guarantee the quality of the products sold and to verify that their manufacture has been carried out in accordance with the law.
Each product must be sent to you with a comprehensive technical file outlining the entire manufacturing process.
Since 2013, the manufacture of cosmetic products has been subject to very strict regulations, in accordance with European requirements. Products must be inspected at various levels:
- labelling and packaging
- product composition
- circulation and delivery of products
While makeup wholesalers based abroad, particularly in Asia, do offer lower prices, ensuring your products comply with local regulations will be significantly more complicated if you choose to use a foreign wholesaler. Therefore, it's advisable to start your order with makeup accessories, which are less subject to legal restrictions. You can then order your other products later if the collaboration proves successful.
How to find out more about your industry
- Trade shows
Trade shows are events not to be overlooked: by exchanging with other experts in your profession, you will stay informed about new products and the different product ranges to prioritize.
The cosmetics industry is a dynamic sector that is constantly evolving. It is therefore essential to stay informed about industry news, emerging trends, and customer expectations.
Trade shows are also prime locations for selecting a reliable and trustworthy makeup wholesaler.
The exhibitors are often recognized professionals in the sector and will be able to reassure you and give you all the necessary explanations.
Don't hesitate to turn to them.
The most prestigious trade show in the industry is MCB, by beauty selection. There you can meet all the professionals in the cosmetics sector, and many wholesalers who will be available to give demonstrations.
- Professional directories
Professional directories are tools that can prove very useful in selecting your wholesaler.
Easy to find online, they will allow you to determine which professional is best suited to support you in your development strategy.
It is up to you to specify your criteria precisely in order to find the makeup wholesaler that will match your budget and your brand identity.
As you've probably gathered, choosing a makeup wholesaler is a crucial decision that requires careful consideration. Take the time to select the one that best suits your needs!
