Are you stocking up on perfumes from your wholesaler, and notice a significant price difference between two products? Perhaps one is an authentic perfume bottle and the other is a generic bottle.
What is the difference between these two types of perfumes? Should you buy authentic perfume or generic perfume to stock your store?
We explain everything in this article.
Understanding Generic Perfumes
What is a generic perfume? A generic perfume is a highly concentrated olfactory composition, made up of perfumes from different brands. In accordance with the law, at least 2% of the molecular structure of the generic perfume is different from that of the original product.
They are produced by large laboratories, by experienced technicians: most often made with natural alcohol, the finished product is therefore of excellent quality.
Generic perfumes are often mistakenly associated with copies or poor-quality perfumes. The nuance is much more subtle: a copy seeks to reproduce a known perfume illegally, while a generic perfume assumes and claims its uniqueness; it is even the subject of a dedicated marketing campaign, generally much simpler than that of a luxury perfume.
Generic perfumes are therefore very specific products, which often have the same characteristics as high-end perfumes but at much lower costs.
For my perfumery, should I order generic or authentic perfumes?
To build your perfume stock, ordering generic perfumes is a smart move. Indeed, you can order high-quality perfumes at very affordable prices, which will allow you to achieve structural margins and economies of scale.
The cost of packaging and marketing are significantly lower than those of a classic perfume. This allows you to offer your customers a low-cost product.
The target audience for choosing generic perfumes is a young clientele who do not have the means to afford a designer fragrance but are nonetheless eager to wear a superior quality product.
As with an authentic perfume, your customers will have a choice between many scents: woody, tangy, acidic, floral, amber…
As you may have understood, the components of a generic perfume are the same as those of an authentic perfume. The finished product is therefore very similar.
Find our advice on how to find a generic perfume wholesaler.
Which generic perfume brands should I prioritize ordering?
For a perfume store manager, it can be complex to select the generic perfume brand best suited to their clientele. Here are some product suggestions that can help you build your stock.
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Miss Sensible (Omerta): a subtle blend of orange blossom, mandarins, Ylang-Ylang, and jasmine, Miss Sensible is the perfect perfume for modern young women who want to wear an original and characterful fragrance. Base notes: Amber, Cinnamon, Cedarwood, Vanilla.
- Heart notes: Ylang-Ylang, Jasmine, Ginger, Tuberose.
- Top notes: orange blossom, Bergamot, Mandarin, Lemon.
- Top notes: orange blossom, Bergamot, Mandarin, Lemon.
- Heart notes: Ylang-Ylang, Jasmine, Ginger, Tuberose.
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Golden Challenge (Omerta): Golden Challenge is a virile eau de toilette, composed of fresh and spicy fragrances. Simple and effective packaging for a peppery fragrance that doesn't go unnoticed.
- Base note: Patchouli, Amber, Blond Leather, White Woods.
- Top note: Peppermint, Blood Mandarin, Grapefruit.
- Heart note: Spices, Rose Absolute, Cinnamon.
- Pommy & Passion (Omerta): in a charming apple-shaped box, perfect for decorating a young girl's bathroom, Pommy & Passion is a surprising fragrance. An astonishing alternation of fruity and floral notes, Pommy & Passion challenges certainties and creates a stir in its wake. For falsely demure young girls who want to surprise and break the codes.
- Notes: Vanilla, Pineapple, Lemon, Heliotrope, Licorice, Star Anise, Rosewood, Tonka Bean, Lily of the Valley, Rose, Jasmine, Almond.
- Kiss (AQC Fragrance): Playfully presented as a box of chocolates, this box of 30 ml mini perfumes will delight sample lovers. An enchanting aroma for an excellent lasting perfume: perfect for a morning routine.
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Laxuria N°40 – Oud Amethyst (Luxuria range): from the Luxuria range, this floral and oriental fragrance combines elegance, sensuality, and depth. Available in a batch of 12 bottles of 35 ml – an ideal travel size for resale in store or e-commerce. Elegant and magnetic sillage, very good hold on the skin.
- Top notes: fresh floral notes, luminous accords.
- Heart notes: intense rose, elegant flowers.
- Base notes: amber woods, musk, sweet vanilla.
For a perfumer, ordering generic perfumes is a wise choice: by targeting a young and informed audience, they reach a broad public with a reduced budget, and can quickly sell their stock by offering quality products at a lower cost.
To learn more, read our article on the advantages and disadvantages of generic perfumes.
